Broadcasting / Wider Dissemination Model,

E-GOVERNANCE NOTES 

BROADCASTING OR WIDER DISSEMINATION MODEL 

The Broadcasting or Wider Dissemination Model is a specific approach within the broader scope of e-Governance. This model focuses on using electronic media, particularly broadcasting channels such as radio and television, to reach a wider audience and disseminate information effectively. Here's a detailed discussion on the Broadcasting/Wider Dissemination Model:

• Objective:
  • Discussion: The primary objective of the Broadcasting/Wider Dissemination Model is to leverage electronic media to communicate government information, policies, and services to a broad audience. It aims to enhance transparency, improve public awareness, and foster citizen engagement.
• Communication Channels:
  • Discussion: This model primarily utilizes broadcasting channels such as radio and television to transmit information. It can also extend to online platforms, podcasts, and other electronic media that have a wide reach. The emphasis is on choosing channels that are accessible to a large segment of the population.
• Information Dissemination:
  • Discussion: Government agencies use broadcasting channels to disseminate information on policies, programs, public services, and important announcements. This helps in keeping citizens informed about government activities and facilitates better understanding of government initiatives.
• Public Service Announcements (PSAs):
  • Discussion: PSAs are a key component of this model, allowing governments to broadcast important messages related to public health, safety, emergency alerts, and other critical information. PSAs are designed to reach a diverse audience quickly and effectively.
• Accessibility and Inclusivity:
  • Discussion: The Broadcasting/Wider Dissemination Model aims to ensure accessibility for all citizens, including those in remote or rural areas who may have limited access to the internet. It contributes to inclusivity by using mediums that are widely available and commonly used.

Failure of this Model

                The model can lose its effectiveness in societies, where the free-flow of   information is not                                possible. This can happen in countries where freedom of speech and expression, or                                              political freedom is restricted, or there are tight governmental controls to censor information.